Nielsen: 1 in 2 own a smartphone, average 41 apps

(Credit:
Nielsen)
If those numbers sound staggering to you, consider where the mobile phone customer landscape was just one year ago. Nielsen reports that just 40 percent of mobile subscribers had smartphones and that apps per device were at 32.
The study, labeled the State of the Appnation, also found that Android and iOS users make up the bulk of smartphone owners, accounting for 88 percent of people (more…)




