Few days back, ModMyI started distributing the Toyota Scion 2011 theme on
users as part of an advertising campaign.
The theme looked quite cool and it was seen as an interesting medium to advertise. Many felt that the jailbreak ad campaign would help in legitimizing the
community.
However,
that Apple has asked Toyota to pull the jailbreak ad campaign.
I received a call from our contact at Velti this evening as well as an email asking me (more…)

Close on the heels of this revelation comes another rumor that indicates that a CDMA iPhone may be in the works. According to
, Verizon is currently working with an ad agency named Landor & Associates to create an advertising campaign for the
. The report also notes that the campaign is being handled by Brad Scott, a senior director with Landor who is responsible for all of Verizon's branding efforts.
If true, the news nearly confirms the (more…)

elaborating on the reasons why Apple has chosen not to allow Adobe Flash on their platform. The article contains several interesting pointers on why Flash could be an
on mobile devices like the iPhone .
In his letter, Jobs had pointed out that Flash was a proprietary technology that scores low on reliability and security. The Apple CEO had also pointed out Flash's growing irrelevance in the modern era dominated by touch screen devices and open (more…)

However, that does not seem to have happened. Verizon has now launched a new series of ads that once again flaunt the network's superior 3G coverage area over AT&T's. Two of these ads titled ”
” are targeted at the younger crowd for the upcoming Valentine's Day. As
notes, both these ads are spoofs of the classic
commercials. Another commercial titled ”
” focuses on the upcoming Winter Olympics season. As you might have already (more…)

The lawsuit filed by AT&T has attracted a lot of attention and debate. While the general consensus has been that the ads do portray the ground realities, neutral observers including the Federal Court judge saw merit in AT&T’s claim that the ads were misleading the viewers into thinking that AT&T did not have data and voice coverage outside their 3G network.
has solely been because AT&T subscribers, mainly iPhone users, have been consuming data at
(more…)

) which is the ability to simultaneously access voice and data connections. The ads talk about real life scenarios like talking to your client while reading their email, or shopping online while talking to your wife where you may access the internet while on the call. The ads aptly end with the lines – ”
Can your phone and your network do that?
“.
Also earlier this week, AT&T continued its drab counter-attack on Verizon with yet another ad featuring (more…)

” ad campaign. The print ad again talks of things that the iPhone doesn't and how well Motorola Droid does it. In a competitive market, one can always expect such attacking promotional campaigns.
However, we wonder if Verizon is now overdoing this. When Droid was still an unlaunched device, the 'Droid Does' campaign gave the brand the license to lay claim to leadership in the smartphone segment. Questions started being asked if the device (more…)

In the judgement, the federal judge did say that the ads were ”
” but then refused to issue a restraining order until the case comes up again on December 16.
Quite expectedly, AT&T has had a plan B to tackle Verizon till then – in the form of a counter ad. However, instead of clearing the air about
, AT&T has tried to take the bull by its horns and get back equally aggressive. The end result is that the ad leaves the consumer even more confused (more…)

In the lawsuit filed, AT&T says that the company seeks ”
only an order prohibiting Verizon from displaying, in the “Bench” advertisement, or in any other advertisement, a map of AT&T's “3G” coverage in which AT&T's non-”3G” coverage areas are depicted by white or blank space, to prevent consumers from being misled by the maps into believing that AT&T offers no wireless service in large parts of the United States
“.
We feel that AT&T's (more…)