iPhone 5C snags half its buyers from rival brands

Uncategorized | Saturday November 30 2013 9:41 AM | Comments (0) Tags: , , , , , ,

iPhone 5C snags half its buyers from rival brands

Apple 's iPhone 5C lineup.

(Credit: Josh Lowensohn/CNET)

The iPhone 5C has lured almost half of its users from Samsung, LG, and other rival smartphone makers, according to research firm Kantar Worldpanel ComTech.

Many Apple analysts and watchers expected the company to launch a truly low-cost international iPhone . But even with a starting price of $99 on contract and a full price of $549, the 5C still is reaching a wider audience than Apple typically draws, according to smartphone sales data from Kantar released Monday. As such, more new customers are trying the Apple brand for the first time, prompting many to jump ship from other smartphones.

“The good news for Apple is that this wider appeal is attracting significant switching from competitors,” Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said in a statement. “Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80 percent of 5S owners who upgraded from a previous iPhone model.”

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iPhone 5C snags half its buyers from rival brands


iPhone 5C snags half its buyers from rival brands

 

iPhone 5C snags half its buyers from rival brands

 

iPhone 5C snags half its buyers from rival brands

 

iPhone 5C snags half its buyers from rival brands

 

iPhone 5C snags half its buyers from rival brands

iPhone 5C snags half its buyers from rival brands

iPhone 5C snags half its buyers from rival brands

iPhone 5C snags half its buyers from rival brands

iPhone 5C snags half its buyers from rival brands

iPhone 5C snags half its buyers from rival brands

iPhone 5C snags half its buyers from rival brands

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