Qualcomm retracts ‘gimmick’ comment on Apple 64-bit chip

Uncategorized | Tuesday October 8 2013 2:36 AM | Comments (0) Tags: , , , , ,

Qualcomm retracts gimmick comment on Apple 64-bit chip

Apple 64-bit A7 chip layout.

(Credit: Chipworks)

Qualcomm is now saying that 64-bit computing is the future, after dismissing Apple ‘s 64-bit A7 processor last week.

Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, characterized Apple ‘s 64-bit A7 chip, which debuted in the iPhone 5S, as a “gimmick” last week in an IDG News Service story.

“I know there’s a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that,” Chandrasekher said in an interview.

Qualcomm is singing a different tune this week. The San Diego company issued the following statement Tuesday:

The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices. Related stori… [Read more]

Qualcomm retracts gimmick comment on Apple 64-bit chip


Qualcomm retracts gimmick comment on Apple 64-bit chip

 

Qualcomm retracts gimmick comment on Apple 64-bit chip

 

Qualcomm retracts gimmick comment on Apple 64-bit chip

 

Qualcomm retracts gimmick comment on Apple 64-bit chip

 

Qualcomm retracts gimmick comment on Apple 64-bit chip

Qualcomm retracts gimmick comment on Apple 64-bit chip

Qualcomm retracts gimmick comment on Apple 64-bit chip

Qualcomm retracts gimmick comment on Apple 64-bit chip

Qualcomm retracts gimmick comment on Apple 64-bit chip

Qualcomm retracts gimmick comment on Apple 64-bit chip

Qualcomm retracts gimmick comment on Apple 64-bit chip

No Comments »

No comments yet.

RSS feed.

Leave a comment

You must be logged in to post a comment.