iPhone and DoCoMo is a big deal in Japan

Uncategorized | Friday September 6 2013 6:59 AM | Comments (0) Tags: , , ,

iPhone and DoCoMo is a big deal in Japan

(Credit: KDDI au)

NTT DoCoMo will finally take the plunge and carry the iPhone later this month — so the Japanese media says. This has created quite a stir.

Japan’s leading business daily, Nikkei — where the No. 1 ranking story for readers on Friday was about the market reaction to the DoCoMo-iPhone news — has run a series of stories trying to spell out the impact on Japan’s largest carrier and the overall market.

One Friday headline asked how the “power structure” of the telecommunications market will change in Japan and pointed out that DoCoMo will have to make some uncomfortable adjustments, including a commitment to the large volume of units that Apple typically requests of carriers.

An oft-repeated theme is that DoCoMo is late to the game. Softbank, which began carrying the iPhone in 2008, has seen its market share expand on the back of Apple ‘s phone. KDDI (au) picked up the iPhone in 2011.

So, to get new iPhone customers, DoCoMo may have to resort to more-aggressive incentive programs. Currently, DoCoMo’s two top brands are Sony and Samsung.

Nikkei ran an illustrative graph of NTT DoCoMo’s shrinking subscriber base. In 2003 it had 56.3 of the mobile phone market, and KDDI had 21.9 percent. “Others” had a combined 20.8 percent.

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iPhone and DoCoMo is a big deal in Japan


iPhone and DoCoMo is a big deal in Japan

 

iPhone and DoCoMo is a big deal in Japan

 

iPhone and DoCoMo is a big deal in Japan

 

iPhone and DoCoMo is a big deal in Japan

 

iPhone and DoCoMo is a big deal in Japan

iPhone and DoCoMo is a big deal in Japan

iPhone and DoCoMo is a big deal in Japan

iPhone and DoCoMo is a big deal in Japan

iPhone and DoCoMo is a big deal in Japan

iPhone and DoCoMo is a big deal in Japan

iPhone and DoCoMo is a big deal in Japan

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