Apple could launch ‘iPhone Mini’ next year, analyst says

Uncategorized | Thursday January 3 2013 1:53 PM | Comments (0) Tags: , , , , , , , ,

Apple could launch iPhone Mini next year, analyst says

Will the iPhone get a baby brother?

(Credit: CNET)

Is an “iPhone Mini” on the horizon? Strategy Analytics analyst Neil Mawston thinks so. But why?

Samsung has been the clear winner in the smartphone wars, with Apple playing second fiddle. And that lead may wider further in 2013.

Based on data sent to CNET, Mawston expects Samsung to carve out a 33 percent chunk of the smartphone market this year, up from a projected 31 percent in 2012. At the same time, Apple ‘s share will inch up to 21 percent from 20 percent last year. Samsung could sell as many as 290 million smartphones this year, while Apple is likely to sell 180 million iPhones.

The Korean handset maker has the edge over Apple in large part because it “plays in more segments,” Mawston told Reuters, allowing it to “capture more volume than Apple .”

To fight back, Apple may try to win over a larger base of consumers by launching a smaller, cheaper variant of the iPhone , dubbed the “iPhone Mini” by the analyst.

With the iPhone 5 grabbing huge demand and sales, a low-end model may not be on Apple ‘s agenda this year. But Mawston told CNET he thinks it’s coming.

We believe Apple will have to launch an ‘iPhone Mini’ at some point over the next three years to address the hundreds of millions of… [Read more]

Apple could launch iPhone Mini next year, analyst says

Apple could launch iPhone Mini next year, analyst says

Apple could launch iPhone Mini next year, analyst says

Apple could launch iPhone Mini next year, analyst says

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