Apple tops on mobile ad network, but Samsung catching up

Uncategorized | Friday November 23 2012 8:32 PM | Comments (0) Tags: , , , , ,

Apple tops on mobile ad network, but Samsung catching up

Samsung is now challenging Apple on the mobile ad network front.

(Credit: CNET)

Apple has long reigned as the top device maker based on traffic to Millennial Media’s mobile network. But its reign could be challenged by its archrival.

Apple scooped up 31 percent of all ad impressions during the third quarter, according to the ad network’s latest Mobile Mix report. That level was virtually unchanged from the second quarter.

In comparison, Samsung captured almost 25 percent of all impressions for the third quarter. That number was up from just under 22 pecent the previous quarter.

Among the top 20 mobile phones, the iPhone was the leader with 16 percent of all ad impressions. But eight Samsung phones scored a spot on the list, more than any other manufacturer. Collectively, those eight phones grabbed more than 13 percent of all impressions.

Among other device makers, HTC took third place with a share of 7.96 percent, followed closely by Research-in-Motion with 7.9 percent.

Related storiesApple’s iPhone dominates mobile ad impressions in Q1… [Read more]

Apple tops on mobile ad network, but Samsung catching up

Apple tops on mobile ad network, but Samsung catching up

Apple tops on mobile ad network, but Samsung catching up

Apple tops on mobile ad network, but Samsung catching up

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