Study Reveals Top 1% of Mobile Users Consume Half of All Mobile Data Traffic

News | Saturday December 31 2011 10:27 AM | Comments (0) Tags: , , , , , , ,

Mobile Data Analytics firm Arieso’s newly released reports offers interesting insights into the distribution of mobile data consumption across mobile users.
Its most important revelation: The top 1 percent of mobile users account for half of the traffic generated on mobile networks and that number jumps to 90% if you take into account the top 10%.
The breakdown of the top 1 percent data consumers – 64 percent laptop, 33 percent smartphone and 3 percent
to be the benchmark.
The iPhone 4S, as you see in the chart, comes right behind 3G modems in terms of data usage. While
for the increased usage, there are a number of other factors, as
 – People buy a new toy, they want to play with it.
– The 4S is faster than then older handsets thanks to the A5 dual-core CPU. Faster means people get more done. Getting more done when out of WiFi and in 3G coverage means more data usage.
 – More 3G in more places.
 – more megapixels means that any images sent over 3G will consume more data than the lower-resolution images from the iPhone 3GS and iPhone 4.
The use case of 3G modems and the iPhone 4S varies greatly with one catering laptop users, while the other being a mobile device. The usage pattern from the chart above agrees to this. (more on this at
Also worthy to note: The Galaxy S2, one of the best Android phones out there, was nowhere in the top data consumers. For comparison sake, the Galaxy S2 went for sale in the European market (where the study was conducted) six months ago, while the iPhone 4S – just three months ago. (Perhaps the
, after Sprint announced that it would carry the iPhone :
“One of the beauties of carrying the iPhone is it extends the period of time and increases the likelihood of us maintaining unlimited data longer because it uses our network so efficiently.”
Another interesting tidbit from the report: iPad was the only tablet to make it to the top 1 percent. Maybe it’s because a portion of Android tablets still run pre-honeycomb software, or that other tablets aren’t selling, or that there is a severe shortage of apps on non-iPad tablets, or a combination of all the three. Whatever the reason be, it’s pretty impressive that this device didn’t exist two years ago. And not all models of the iPad were a part of the study, only the ones equipped with a 3G radio.
Data consumed by the iPad, and tablets in general, would certainly increase with time and it’ll be interesting to see how cellular networks cope with this increasing demand.
report concludes, improving mobile data network infrastructure is as important to
, as
(For what it’s worth, the report is based on data usage of 1.1 million European users over a period of 24 hours.)

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