Samsung: Apple’s Lawsuit Made Galaxy Tab a ‘Household Name’

News | Thursday December 15 2011 10:29 AM | Comments (0) Tags: , , , , , ,

It looks like things worked out quite well for Samsung after all the problems it faced introducing their tablet in Australia due to the Apple ‘s lawsuits.
, it seems they may have some trouble keeping up with demand. They’ve found that the litigation gave quite a bit of brand awareness for their tablet.
After all of the twists and turns of the Apple vs. Samsung lawsuit, Samsung was
the Galaxy Tab 10.1 in Australia. As it turns out, the mess ended up doing Samsung a favor.
is definitely the dominant tablet in many parts of the world, and the litigation gave Australians something that has traditionally been difficult for Android Tablet manufacturers: brand awareness. The Galaxy Tab has become a “household name,” according to Samsung Australia’s VP of telecommunications. Android makes up 55% of the smartphone market in Australia, and Samsung has been the leader of that.
As to an official response, Samsung Australia’s VP of telecommunications, Tyler McGee, puts it simply:
“At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would’ve been based on the investment that we would’ve put into it from a marketing perspective.”
McGee noted to the Sydney Morning Herald that Samsung is trying to sell as many units as they can, but will probably be in short supply to some degree because of the surge in demand. So looks like Samsung is not going to have any problem selling their tablet. As they say 
“there’s no such thing as bad publicity.”

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