iPhone, iPad ring in 13 percent of all online purchases on Christmas

iPhone | Sunday December 25 2011 5:23 PM | Comments (0) Tags: , , , , , ,

iPhone, iPad ring in 13 percent of all online purchases on Christmas

(Credit:
Apple )

If you used an iPhone or iPad to buy something online on Christmas, you had plenty of company.

Among all online purchases made on Christmas Day, 7 percent were done through an iPad and 6.4 percent through an iPhone , giving iOS devices 13.4 percent of all online purchases that day.

Eyeing online sales across 500 retailers on December 25 and 26, IBM’s latest holiday benchmark report found a surge in cybershopping from mobile devices.

Android devices accounted for 5 percent of all online purchases on Christmas Day. And moving to the next day, the iPad again led with 6 percent of all online purchases, followed by the iPhone with 5.8 percent and Android with 4.6 percent.

Overall, online sales on Christmas Day grew by 16.4 compared with last year. Among all the online traffic analyzed by IBM, 18.3 came from a mobile device, a jump of 118 percent from Christmas of 2010. And actual online purchases from mobile devices hit 14.4 percent, a leap of 173 percent from last Christmas.

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iPhone, iPad ring in 13 percent of all online purchases on Christmas

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