Apple gets cute with rumor sites, references dozens of future products

iPhone | Wednesday December 7 2011 10:23 AM | Comments (0) Tags: , , , , , , , , ,

Apple gets cute with rumor sites, references dozens of future products

In the latest build of iOS 5.1, now beta 2, Apple has finally decided to take steps against the popular rumor site tactic of rifling through iOS code to find references to new hardware models.

Apple is now making it tougher for rumor sites to evaluate future hardware updates.

(Credit:
Mark Gurman)

These references, typically something like iPhone 3,1, were a great way for rumor sites to predict forthcoming hardware devices, accurately assuming that their inclusion in the iOS code meant they were being tested.

With Apple ‘s release of iOS 5.1 beta 2, things have changed. Apple has now included device references for dozens of new devices including AppleTV10,3 and iPhone 11,3. By adding all these references now, it makes it hard for anyone to predict which devices Apple might actually be working as betas are released.

Honestly, I am impressed.

Apple has always been a stickler for privacy, but in the last few years, rumor sites have been all over Apple , accurately predicting and leaking most of Apple ‘s game plan along the way. Post-Steve Jobs, many where expecting the tight-lipped Apple to loosen up a bit, but with this step it appears new CEO Tim Cook is having none of it.

It will be interesting to see how the typical rumor-slinging sites (yes, CNET included to some degree) handle this once-stable source of information being shut down. And, will Cook’s Apple contin… [Read more]

Apple gets cute with rumor sites, references dozens of future products

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