Sony Looking To Bypass Cable Providers With Web-Based TV Service

News | Friday November 11 2011 12:53 AM | Comments (0) Tags: , , , , , , ,

Sony is rumored to be looking at a web-based TV service that bypasses cable providers, the
reports.
If successful, this would directly compete with the
.
Sony has been steadily working on ways to improve consumers’ TV experience. Now, they are rumored to be looking for a way to bypass the market power of cable companies. Sony is reportedly looking into using a web-based content delivery system in conjunction with PlayStation 3s and Blu-ray players as well as its own televisions.
MacRumors highlights the fact that Sony has made contact with content providers directly, including Comcast-NBC-Universal, News Corp., and Discovery. They highlight one possibly prominent pitfall in Sony’s endeavor:
One stumbling block could be Sony’s desire to license a smaller bundle of channels than existing cable operators offer to undercut the incumbents on price and flexibility, according to people familiar with the matter. That could be a nonstarter for media companies, which would prefer not to undercut their biggest customers.
The WSJ’s report also mentions that Apple made a similar move a few years ago in order to offer packages on iTunes, but was ultimately unsuccessful in convincing content providers to alter their channel bundles.
, and there are whispers of a
for either 2012 or 2013. Sony is already competing with Apple , but the game is definitely getting more intense. If Sony is successful in negotiating directly with the content providers, Apple will have some catching up to do.

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