Messaging And VoIP Apps Hitting Carrier Revenues

News | Sunday November 13 2011 4:01 PM | Comments (0) Tags: , , , , ,

said about the huge influx of messaging and VoIP apps and its impact on carriers. While almost everyone expected these apps to eat into carriers’ revenue, no mobile operator admitted this.
, based on interviews with 31
, confirms that these
have indeed affected messaging and voice traffic on networks.
The study, which was carried out on behalf of Mavenir by mobile(SQUARED), found that a third of operators believe operator traffic from messaging, voice and video calling will decline between 11% and 20% over the next 5-10 years. Another 20% of operators expect even steeper declines in the 31% to 40% range.
42% of wireless operators say that they will combat this new trend by rolling out IP Multimedia Subsystem (IMS)-based services to offer things like Voice over LTE and data-facilitated messaging services. “By offering embedded or downloadable clients tied to a user’s phone number, auto service discoverability, group chat, enhanced calling for video and file sharing as a global service, operators can deliver value to their subscribers”
The trend, started by RIM’s BlackBerry Messenger, was followed by
, Kik Messenger and a number of other third party apps. Subsequently phone manufacturers including
  jumped into this space. What they had was the capability to deeply integrate their messaging solution into the OS, which is exactly
. If that was not enough, Facebook with more than 800 million users surprised everyone by releasing a standalone app called
 for iPhone recently.
, presumably due to its cross platform capabilities, has delivered
in just a matter of two years.
Add to these messaging apps, VoIP services like
and Viber, and you have a perfect data-only phone capable of doing everything and more, which is most likely

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