Google Chairman Eric Schmidt Says Siri Could Pose Threat To Google’s Search Business

News | Sunday November 6 2011 11:39 PM | Comments (0) Tags: , , , , , , , , , ,

, Google chairman Eric Schmidt admitted that the voice based service could be used to over ride Google when searching for information. His statements came in a letter in response to questions raised by a senator about Google’s monopoly in the search business.
“Even in the few weeks since the hearing [after which the questions were raised], Apple has launched an entirely new approach to search technology with Siri, its voice-activated search and task-completion service built into the iPhone 4S”
With regard to an earlier statement he had made, which denied that Apple and Facebook posed any compettive threat to Google, Schmidt wrote:
“My statement was clearly wrong. Apple ’s Siri is a significant development—a voice-activated means of accessing answers through iPhones that demonstrates the innovations in search. Google has many strong competitors and we sometimes fail to anticipate the competitive threat posed by new methods of accessing information”
These statements might not reflect Google’s actual sentiments about Siri, considering the context in which Schmidt’s letter was written. In fact in the letter, Schmidt wrote that Google wasn’t dominant in the search business, which clearly shows that the purpose of the letter was to downplay Google’s importance in search.
There is however some substance to the the claim that Siri is a threat to search engines. Querying services like Yelp, Wolfram Alpha directly without going through Google would definitely have
(however big or small). As
in the hands of more people, and partners with more services, the impact could become even more severe.

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