Analyst reports 67 percent of Asian iPhone market untapped by Apple

iPhone | Wednesday November 16 2011 9:39 AM | Comments (0) Tags: , , , , , , ,

Analyst reports 67 percent of Asian iPhone market untapped by Apple

(Credit:
Morgan Stanley)

According to a new analysis from Morgan Stanley’s Katy Huberty, Apple has yet to explore nearly 67 percent of the potential iPhone market in Asia.

The analysis, presented in a note to investors, suggests that only 22 percent of Asian carriers are selling Apple ‘s iPhone . Asian carriers represent nearly 10 percent of world’s highest smartphone penetration demographic (25- to 34-year-olds), about 655 million people. Africa represents the second highest amount at 153 million people.

(Credit:
Morgan Stanley)

The 78 percent of Asian carriers that are yet to offer the iPhone represent about 67 percent of that area’s subscribers. A recent survey by AlphaWise China found that nearly 90 percent of respondents would be purchasing a 3G phone and 91 percent of those, would get a smartphone. The same survey found that Apple ‘s iPhone was the strongest brand among respondents.

Huberty also noted that if Apple were to make a more cost-effective iPhone option for the Asia market, penetration would be even faster. Due to the potential growth in Asia and the continued success of the iPad and Mac markets worldwide, Huberty gives APPL a target price of $600.

What does it all mean?

It means Apple is in a great spot in Asi… [Read more]

Analyst reports 67 percent of Asian iPhone market untapped by Apple

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