Apple’s New CEO Tim Cook To Employees: “Apple Is Not Going To Change”

News | Tuesday August 23 2011 3:58 AM | Comments (0) Tags: , , , ,

Ars Technica has just reported that newly appointed CEO of Apple , Tim Cook has sent an email to Apple employees today, following
Tim Cook was also acting Apple ‘s CEO since January and has been managing the day to day operations, while
I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple ‘s bright future.
Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman. 
I want you to be confident that Apple is not going to change. I cherish and celebrate Apple ‘s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do. 
I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is. 
‘s Michael Grothaus, who worked at Apple for five years offers a
Tim Cook is one of those rare people who stop and think before speaking. Standing in the same room with him I realized that he’s comfortable with silence as long as that silence is productive and appropriate. He’s not like other tech execs who ramble almost immediately and incoherently at any question lobbed at them, as if doing so will convince others they know everything about everything.
Tim Cook is a person who has confidence in his position as a leader, sans ego. Ego doesn’t take pauses. It’s rapid-fire. And it’s that confidence and lack of ego that allows him the time to examine the issues and questions at hand, no matter how lowly or silly others may think them, and address them appropriately.
But Cook’s confidence, his answer to my question, and his knowledge about the industry isn’t why I left the auditorium that day pitying the people on Wall Street and in Silicon Valley who were needlessly worried sick over who would lead Apple . I left the auditorium that day knowing the post-Steve Jobs Apple would be fine because of the way in which he addressed me — the sales grunt.
. You can also checkout Tim Cook’s Auburn University Commencement speech:
Let’s face it, whatever people say Steve Jobs is irreplaceable and we don’t think anyone will ever be able to fit into Steve Jobs’s shoes, but as Grothaus mentioned post-Steve Jobs Apple would be fine and Wall Street also seems to agree, as
is almost flat at the time of writing this post.
We have given Steve Jobs the credit from bringing us some amazing products like the iMac, iPod , iPhone and iPad, we usually forget and seldom give him the credit for

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