AT&T To Throttle Top 5% Of Unlimited Data Plan Customers From October 1st

News | Saturday July 23 2011 9:33 AM | Comments (0) Tags: , , , , , ,

and started offering tiered data plans to new iPhone users.
However, existing
users with unlimited data plans at that time were allowed to retain their unlimited data plans even through device upgrades. But we’ve some bad news for these iPhone users who were enjoying their unlimited data plans. 
AT&T has just announced that they will be throttling smartphone users like iPhone with unlimited data plans from October.
Starting October 1, smartphone customers with unlimited data plans may experience reduced speeds once their usage in a billing cycle reaches the level that puts them among the top 5 percent of heaviest data users. These customers can still use unlimited data and their speeds will be restored with the start of the next billing cycle. Before you are affected, we will provide multiple notices, including a grace period.
AT&T said that it is taking these steps to manage exploding demand for mobile data. AT&T hasn’t mentioned how much data usage could get you in the top 5 percent list, but goes on to explain what puts someone in the top 5 percent and recommends such users to use their Wi-Fi networks:
Typically what puts someone in the top 5 percent is streaming very large amounts of video and music daily over the wireless network, not Wi-Fi.  Streaming video apps, remote web camera apps, sending large data files (like video) and some online gaming are examples of applications that can use data quickly.
The timing of AT&T’s data throttling plans is quite interesting, folks at
We’ve heard that AT&T will rejigger its insurance structure that week as well, which makes us think a certain high profile device may be launching on or around that time.
Interestingly, Virgin’s throttle also will also be implemented in the first week of October which may indicate that they’ll be carrying a certain high profile mobile device as well.
, which will translate into more data usage, carriers like AT&T are putting restrictions that will deprive users of a better user experience due to reduced speeds (throttling unlimited data plan customers) or come at a much higher cost (tiered data plans).
What do you think about AT&T’s plans to throttle unlimited data plan customers? Do you think you are one of the top 5 percent of the heaviest data users?

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