Apple To Finally Launch iPhone 4 In India On Friday; Aircel Announces Reverse Subsidy Plans

News | Friday May 20 2011 6:25 AM | Comments (0) Tags: , , , , , , , , , ,

in India on Friday – May 27th, almost 11 months after it was launched in the U.S.
While Bharti Airtel has started accepting iPhone 4 pre-registrations earlier this month, Aircel has issued a press release to confirm that it will be launching iPhone 4 this Friday for both pre-paid and post-paid customers.
iPhone 4 will cost Rs. 34,500 ($760) for the 16 GB iPhone 4 model and Rs. 40,900 ($900) for the 32 GB iPhone . However, there is a catch. Aircel is offering a reverse subsidy plans to customers buying iPhone 4, which means that users have to pay the full price of the iPhone 4 upfront but can recover up to 100% of your iPhone 4 cost over a period of 2 years if they stick with Aircel.
. Nevertheless, it’s an interesting pricing strategy for India, where Apple hasn’t done well
(due to lack of any subsidy from carriers). It looks like the carriers in India have started warming up to the idea of offering subsidies on smartphones as they can finally bundle them with 3G data plans (carriers launched 3G services earlier in the year).
We would love to find out from our readers in India, if they will be lining up to get an iPhone 4, especially with
. We would also like to know what do you think about this reverse subsidy pricing strategy. Would you be interested if your carrier offered it?

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