Apple To Enhance MobileMe Service In 2011?

News | Friday December 3 2010 9:12 AM | Comments (0) Tags: , , , ,

Long time users of Apple ‘s MobileMe service will swear by its utility. However, a number of free and low cost alternatives have launched in recent times.
These services offer similar hosting and syncing features that have led to a lot of debate among Apple customers over MobileMe’s $99 annual fee and if that may be worth the price.
This debate has not been helped by an apparent deterioration of service levels in recent times. Long time users may remember the intense performance related issues that customers faced back in 2008 when Apple
from .Mac to MobileMe. Since then, MobileMe has faced a number of issues related to syncing and system stability. With Apple
, the pressure on Apple to provide more value for money to the paying MobileMe customers has been steadily increasing.
There are now speculations that Apple could be enhancing the MobileMe service in the coming months in order to bring more value to subscribers. An email exchange between Apple CEO Steve Jobs and a MobileMe customer, that has been made public recently, indicates such a possibility. Here is a copy of the email transcript:
I love my iPad and iPhone 4 and am a huge fan of yours and all that Apple does. I desperately want to stay inside of Apple ‘e ecosystem as much as possible.
However, MobileMe is making it very difficult for me to do so. Unreliable/unpredictable syncing, creating duplicate entries (sometimes scores of them), etc. It’s almost unusable.
And I know from forums (including Apple ‘s own support boards) that I am not the only one experiencing these very real and frustrating problems.
Please tell me it will get better, and soon?
Yes, it will get a lot better in 2011.
We must point out that Jobs’ short reply does not clearly indicate whether MobileMe will indeed mean new enhancements or if Apple will merely make the service more reliable. Either way, this is good news for MobileMe customers.
What do you think? Should Apple bring more products and features into the MobileMe service to retain its value? Or do you think the present offering is worth the $99 annual fee? Write to us your views in the comments section below.

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