Amazon To Bring Newspapers & Magazines, ‘Lending For Kindle’ Feature To iPhone, iPad, iPod Touch

News | Wednesday October 20 2010 11:10 AM | Comments (0) Tags: , , , , , , , , , ,

Amazon notes that this new update is in line with their vision to make it possible for their customers to buy once and be able to read from everywhere. The popular ecommerce giant is expected to launch the new functionality for the iPhone , iPod Touch and iPad in the coming weeks.
Amazon has also revealed yet another interesting functionality for Kindle users. The company will be introducing a new ”
” functionality that will enable users to lend their Kindle books to friends and family members for a 14 day period. These users shall be able to access the borrowed books from either a Kindle device or from an app installed on their iPhone , iPad or other supported devices. The new feature will simulate a real book-borrowing experience whereby it will not be possible for the original buyer to read the book on their device for the period it has been lent. This feature is expected to be launched later this year. Amazon however points out that not all ebooks will be lendable and that it is up to the book publisher to decide whether or not to enable lending for their publications.
The two announcements come at an interesting time when Amazon has been facing tight competition from rival eReader manufacturers like Barnes & Noble. More importantly, the opening up of Kindle periodicals to free apps on the iPhone and iPad is likely to impact the sale of the Kindle eReader. The decision is thus a possible indication of the fact that more and more users are moving away from dedicated e-readers to more generic tablet computers like the iPad. This change in consumer preference is likely to have inspired Amazon's latest offering.
What do you think about the two new features?

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