PR Experts Believe Apple Will Be Forced To Recall iPhone 4 Due To Reception Problems

News | Monday July 12 2010 7:38 PM | Comments (0) Tags: , , , , , , , ,

Apple had released a public statement two weeks back to confirm that they’re incorrectly displaying the signal strength, which will be fixed with a
that will provide users a much better indication of the reception that they are getting in a given area.
However, Consumer Reports has questioned Apple ’s claim that the problem is
, which Apple is planning to release in a few weeks.
Cult of Mac spoke to some top PR experts, who have this to say about Apple ’s situation:
Apple will be forced to do a recall of this product,” said Professor Matthew Seeger, an expert in crisis communication. “It's critically important. The brand image is the most important thing Apple has. This is potentially devastating.”
Crisis communication experts contacted by, including Chris Lehane, former Clinton White House “Master of Disaster,” agree: the iPhone 4 reception issue presents a Toyota-style PR crisis for Apple , and the company must respond with a more meaningful fix than a software patch.
Apple has also not helped itself by deleting threads in its discussion forums pointing to Consumer Reports article.
4 would cost Apple . According to Bernstein Research analyst Toni Sacconaghi it would cost Apple $1.5 billion. Apple ’s shares were down as much as 4.2% today on concerns of a recall but have recovered in after hours trading.
A recall will not only be expensive but more damaging to Apple ’s reputation. Based on feedback from our readers, it doesn’t seem to be affecting all iPhone 4 users so a full recall seems unlikely.
However, there is a possibility that Apple will give away
for free to users who are observing the issue as it seems to fix the issue.
What do you think Apple should do to address iPhone 4’s reception problem? Should they recall it? Will you prefer to return your
or would be fine if you get a free bumper case to fix the issue? We would love to hear your opinion so please drop us a line in the comments section below.

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