Verizon Working With Ad Agency On iPhone Campaign

News | Saturday May 8 2010 10:38 AM | Comments (0) Tags: , , , , ,

Close on the heels of this revelation comes another rumor that indicates that a CDMA iPhone may be in the works. According to
, Verizon is currently working with an ad agency named Landor & Associates to create an advertising campaign for the
. The report also notes that the campaign is being handled by Brad Scott, a senior director with Landor who is responsible for all of Verizon's branding efforts.
If true, the news nearly confirms the imminent launch of a CDMA iPhone this year. As we had noted yesterday, this is pretty likely despite the five year exclusive contract signed between Apple and AT&T. This is because the market conditions have changed quite a lot since the deal was signed in 2007. Competition from the
has substantially increased in the past few months making it important for Apple to offer buyers a choice while picking a carrier for their iPhone .
Also, AT&T had reported earlier this year that their network had seen a
since the launch of iPhone in 2007. AT&T's poor network service levels has been one of the biggest impediments to the sale of iPhone , which led Morgan Stanley analyst Kathy Huberty to claim that Apple may be able to double its market share in the US
.
The latest development could thus come as happy news for iPhone users who may not only benefit from an alternate carrier to choose from while signing up for a data plan, but also expect a drastic decongestion of the AT&T network that has fallen casualty to the unprecedented success of the iPhone . What do you think?

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