Study Reveals: High Brand Loyalty Among iPhone Users; BlackBerry Users Want To Switch To iPhone

News | Monday March 15 2010 6:13 PM | Comments (0) Tags: , , , , , , , , , ,

In this study, the firm analyzed the loyalty and satisfaction quotient of smartphone users and their inclination to move to other brands. While iPhone users displayed a very high level of satisfaction with only 9% of the users willing to trade their handset for a
, the loyalty factor was conspicuously absent among Blackberry users. Interestingly, the iPhone is not the only platform that enjoys such a high level of loyalty among users. The study found Android users to be equally likely to stick to their brand as their iPhone counterparts. However, only 33% of Blackberry users preferred to switch to Android compared to 40% preference for iPhones.
Smartphones are increasingly being used for personal purposes and the decline in popularity of Blackberry underlines just this fact.
“These results show that the restlessness of Blackberry users with their current brand hasn't just been driven by the allure of iPhone . Rather, Blackberry as a brand just isn't garnering the loyalty seen with other mobile operating systems.”
Ever since the iPhone launched in 2007, the device has revolutionized the cellular phone segment and it comes as no surprise that a wide majority of its users are still loyal to their brand. However, with Android users showing equal loyalty to their device, we wonder if the future is all about the
. What do you think? Are you planning to switch from or to the iPhone ? Let us know in the comments.

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