Barnes & Noble Confirms Launch Of eReader App For iPad

News | Tuesday March 9 2010 2:05 AM | Comments (0) Tags: , , , , ,

Elaborating on the upcoming launch, the company writes in its blog:
“Designed specifically for the iPad, our new B&N eReader will give our customers access to more than one million eBooks, magazines and newspapers in the Barnes & Noble eBookstore, as well as the existing content in their Barnes & Noble digital library. (That includes eBooks and content customers have downloaded to their nook™ eBook reader.) ”
. While news of B&N's iPad app launch is very much along expected lines, it is an interesting development considering that the company may now be pitted against Apple 's own iBookstore and
Having said that, B&N is likely to be banking on its existing customer base to expand its reach through the iPad. Unlike
, B&N's eReader app can be accessed on a wide range of devices including the Nook reader, iPhone ,
, desktop computers and through applications on several other OS platforms. It is this increased accessibility that might give Barnes & Noble's app an edge over Apple 's iBookstore, which is targeted primarily at the iPad users.
What do you think? Can eReader apps like B&N's be a success on the iPad platform? Let us know what you think in the comments.

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