Barnes & Noble Confirms Launch Of eReader App For iPad

News | Tuesday March 9 2010 2:05 AM | Comments (0) Tags: , , , , ,

Elaborating on the upcoming launch, the company writes in its blog:
“Designed specifically for the iPad, our new B&N eReader will give our customers access to more than one million eBooks, magazines and newspapers in the Barnes & Noble eBookstore, as well as the existing content in their Barnes & Noble digital library. (That includes eBooks and content customers have downloaded to their nook™ eBook reader.) ”
. While news of B&N's iPad app launch is very much along expected lines, it is an interesting development considering that the company may now be pitted against Apple 's own iBookstore and
.
Having said that, B&N is likely to be banking on its existing customer base to expand its reach through the iPad. Unlike
, B&N's eReader app can be accessed on a wide range of devices including the Nook reader, iPhone ,
, desktop computers and through applications on several other OS platforms. It is this increased accessibility that might give Barnes & Noble's app an edge over Apple 's iBookstore, which is targeted primarily at the iPad users.
What do you think? Can eReader apps like B&N's be a success on the iPad platform? Let us know what you think in the comments.

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