Google now serving ads in iPhone Maps

iPhone | Sunday October 4 2009 2:40 PM | Comments (0) Tags: , , ,

Google updated AdSense this week adding support for high end smartphones like the iPhone 3GS bringing desktop styled advertising to mobile devices. The change led to Google’s insertion of advertisements, alongside search results, into the iPhone Maps app. Local iPhone map searches will now display sponsored listings in the view and list modes of the Maps app.

We discovered examples of these ads on Monday while searching for a Verizon Wireless store. You should also take note — this is the first time advertisements have appeared within one of the iPhones default apps rather than something we’ve downloaded for free or purchased from the App Store. Our search for “Verizon” resulted in the following list view:

Google now serving ads in iPhone Maps

Maps app search – “Verizon”

Tapping the white arrow in the top blue circle brought us to the “Sponsored Link” screen which contained some additional information about the business under it’s name emphasized in italics, phone number, Web address, physical address and the options to get directions (to or from), add to contacts, share, or bookmarking.

Google now serving ads in iPhone Maps

Sponsored Link results page

The map view of our Verizon search results, including the sponsored link, appeared like this:

Google now serving ads in iPhone Maps

Map view of sponsored link; note the stylized Verizon logo push pin

The map view shows the usual results, marked with a red pushpin, but uses new stylized pins with small logos for sponsored results. In the list view, we noted that ads would appear at the top and bottom of the listing with other results in between. In the following image we searched for “Department stores” and in our area we had sponsored links for JC Penny and Kohl’s.

Google now serving ads in iPhone Maps

Searching for “Department stores” resulted in two sponsored links

We did an additional search for “Auto repair” and initially found two sponsored links in our area, but when we repeated the same search we did not always receive a sponsored link or we would only receive just one. It is not clear why the search results were different each time and at press time Google wasn’t available for comment.

More ads are coming to mobiles via Google Adsense and Google even offers the following video explaining the new advertising technology announced yesterday.

How do you feel about advertising on your iPhone ? Let us know in the comments.

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